Microsoft Corp. is buying Activision Blizzard Inc. for $69 billion, the most hilariously inappropriate number for a video game company with a VERY recent history of sexual misconduct and discrimination.
The number is actually $68.7, (but where’s the irony in that) which is Microsoft’s largest purchase ever. In fact, it’s the most lucrative deal in gaming industry’s history. Sorry everyone else. Do better?
Think of it like a lifetime movie where the troublesome teen prodigy with endless potential gets stuck with an old-fashioned, wise tutor who upholds the very definition of class.
Microsoft is coming in with promises of workplace reforms and unionization. Maybe Microsoft IS the handsome tutor with a tragic backstory that’s going to whip this company into shape.
But that’s not why Microsoft bought Activision Blizzard. Company culture, plus antitrust efforts, will both be a headache for the proud new owner of the game publisher.
But here’s why the deal is good shiz for Microsoft:
- Titles like Call of Duty, World of Warcraft, the Candy Crush Saga, Overwatch, Diablo, Guitar Hero, Crash Bandicoot, and more. Like a lot more.
- Moving toward subscription-based models with Netflix-type libraries.
- Expand Activision Blizzard offerings for the Xbox console (but also snuggle tighter into the mobile games space)
- Metaverse. Bruh I don’t even know.
It’s a moment in history y’all. The most famous 69 there ever was.